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Telecom Case Study: A Close Bond Creates a Surge in Sales
The telecommunications leader examined in this case study is America’s premier consumer provider of wireless and wireline services to more than 55 million customers worldwide. The company has developed, engineered, and deployed a wide range of telecommunications technologies including the launch of the country’s first wireless 4G service. The Telecom Company launched a series of marketing initiatives designed to drive potential customers to pick up the phone and inquire about their Postpaid cellular products and accessories.